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If you're a performing artist, solo act, band, or producer, you’ve probably asked yourself:Should I handle bookings myself, or work with a booking agency?There’s no universal answer. But there are clear differences you should know—and some strategic questions that can help you decide what works best for you.This post breaks down the pros and cons of both paths, so you can make an informed choice.

Landing a support slot for a more established act can be a game-changer. It gives you exposure to new audiences, puts you on the radar of venues and bookers, and builds your live experience in a real-world setting.But how do you actually get there? In this post, we’ll walk you through exactly who to contact, how to craft a strong pitch, and how to build the network that gets you noticed.

The music industry is entering a new era. Not an evolution—but a revolution. AI and digital technologies are fundamentally transforming how music is created, distributed, discovered—and experienced. From bedroom producers to global record labels, no one is untouched. The question is no longer if we need to adapt, but how.

Turn your release into an event – not just another song in the feed.Writing and recording music is one thing. Getting people to actually listen, share, and talk about it is something else entirely. In a world where thousands of songs are released every day, visibility and timing are just as important as talent.Here’s a step-by-step guide on how independent artists and bands can generate buzz around their next release.

In an era where TikTok, YouTube, and social media can make an unknown artist world-famous overnight, it’s worth asking: Why do some bands go viral while others remain in the shadows? What can YOU, as a musician or band, learn from those who break through the noise and capture the audience’s attention?

Streaming has revolutionized how we listen to music. But is it a gift to music lovers and artists – or a threat to the value of music? Let's dive into the advantages and challenges of streaming and explore what can be done to secure the future of music.