Blog

The music industry has changed dramatically over the last two decades. Where CDs and downloads once secured artists a living, streaming has now taken over. But the numbers don’t lie: artists on average receive only 12–15% of streaming revenues. That means millions of streams often translate into just a few euros – nowhere near enough to sustain a career.

For many young people, the music dream begins with passion, energy, and big ambitions. They spend countless hours practicing, writing songs, and playing shows for friends and family. But too often, they hit a reality that can take the wind out of their sails.

Spotify and Apple Music earn billions from music. But only a fraction reaches the musicians themselves. For most, streaming revenues turn into loose change, while the platforms take the cake.

For years, tech giants have tried to reduce music to a digital product. Algorithms sort, recommend, and stream millions of songs every minute. Music becomes “zeros and ones,” neatly packaged in endless playlists. On paper, it’s convenient: the world’s music, always at your fingertips.

As Danish musician Hemmeth has pointed out, small markets like Denmark are too limited for streaming alone to provide musicians with sustainable income. And the same is true in many other countries: streaming revenues are simply not enough to make a living.

When we talk about the realities of being a musician today, one image keeps coming up: crumbs. As Hemmeth recently pointed out, that’s often what musicians are left with after the streaming platforms have taken their share. Billions of streams generate massive profits for tech giants – but for the individual artist, the payout is often negligible.