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Musicians are burning themselves out physically and mentally just to stay afloat. This isn’t sustainable – not economically, not personally. It’s time to rethink what sustainability really means.When we hear the word “sustainability,” we often think about carbon footprints, green energy, and climate goals. But sustainability is also about people – and the systems they work in. One of those systems, often overlooked, is the music industry.

Imagine a guitarist with a dream. She writes songs in a small apartment in Aarhus, plays shows with her band across Denmark, and maybe has an EP ready that deserves to be heard. But aside from writing the songs and performing them, she's also expected to to a whole range of other tasks

Across the world, there’s no shortage of musical talent. Young people are writing songs, forming bands, experimenting with sound – and dreaming big. But too often, we watch those dreams fade as they choose career paths far outside the music industry.Not because they’ve lost interest.Not because they lack skill.But because the system makes it feel impossible.This is a wake-up call. Because when a generation of musicians walks away, we don’t just lose their songs – we lose culture, innovation, and voices that might have shaped the sound of tomorrow.

Beyond the SpotlightWhen we talk about the music industry, we often focus on streaming numbers, major tours, and global superstars. But beneath that shiny surface lies an often invisible foundation: millions of amateur musicians who keep music alive in local communities, basements, rehearsal rooms, churches, and open mic nights across the globe.These musicians don’t always chase fame. Many aren’t looking to "make it" in the traditional sense. But they play. They write. They perform. And they do it with heart, commitment, and passion. Without them, the global music ecosystem wouldn’t just be poorer—it might not function at all.

An inspiring comparison of working methods, respect for the score, groove, and musical interactionAt first glance, a rock band and a classical ensemble might seem worlds apart. But beneath the surface—beyond the differences in sound, style, and performance—there are valuable lessons to be learned on both sides. What happens when we dive into each other’s musical traditions and working methods? Here are some reflections that can inspire both rock and classical musicians to think differently about their craft.

Whether you're playing in a classic four-piece rock band or a 30-member brass band with a conductor, rehearsing together is all about communication, respect, and structure. But how do you create a productive rehearsal when there are lots of people—and lots of opinions—in the room?Here are our best tips for making group rehearsals more effective, no matter the size or style of the ensemble.