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When you're looking for gigs as a musician, band, or audio tech, being talented is no longer enough. In a world full of options – and competition – credibility and transparency matter more than ever. That’s where reviews and ratings can make all the difference.

These days, you’re often discovered online before anyone ever hears you live. Whether it’s fans, venues, or fellow musicians, your digital presence is your musical handshake. But many talented artists make the same mistakes that keep them hidden from the opportunities they deserve. Here are five of the most common – and how to fix them.

When you start your music journey, the last thing on your mind is business plans, networks, or booking strategies. It's all about passion, sound, and creativity — and it should be. But if you want to get beyond the rehearsal room and onto the stage, it’s a smart move to start thinking like a small business from day one.

From the outside, the music industry can look like a dream: lights, applause, creativity. But behind the scenes – and often with no real “backstage” for life – many musicians struggle with stress, financial insecurity, and isolation. It’s time we start talking about it.

With thousands of musicians competing for attention online, standing out requires more than talent. Your digital presence is your business card – it’s how new collaborators, bookers, and fans discover you. So how do you build a strong profile that speaks for you? Here’s a simple guide to sharpening your digital presentation and making sure people can actually hear, see, and reach you.

In an era where thousands of new tracks are released every hour, and where social media constantly floods us with content, it can feel almost impossible to get noticed as a musician. But standing out is possible. It’s not just about talent – it’s about clear presentation, strategic visibility, and the ability to differentiate yourself. Here’s a guide to help you optimize your digital presence – so you're ready when someone finds you, whether it's a fan, a booker, or a future collaborator.