Blog

Everything we love about music is created long before the applause. In rehearsal rooms, ideas, relationships, and shared direction take shape. Yet in a scene- and content-obsessed industry, the process has become invisible.

In It has been 21 years since the last major charity song brought musicians together around a shared cause in Denmark. Back then, standing shoulder to shoulder felt natural. Today, it almost feels impossible. What does that say about our time and about the music industry itself

Music is almost always created together, yet the structures around musicians push them to think and act alone. The result is fragile bands, burned-out artists, and collaborations that rarely last.

The dream of a breakthrough is deeply rooted in music culture. But behind the story of talent and perseverance lies a less visible reality. Not everyone can afford to wait. Time, financial security, and networks have become decisive factors in who gets to stay in the game long enough.

There have never been more skilled and well educated musicians than today. Yet for many, real opportunities feel increasingly scarce. Not because quality is lacking, but because too many are competing within the same narrow formats and roles.

Project based work is often sold as freedom and creative flexibility. In reality, it has made musical life more fragmented, unpredictable and exhausting than ever before. Perhaps musicians do not need more gigs, but stronger structures to stand on.