How to Build a Fanbase as an Unknown Artist

Being an unknown musician in today’s world can feel like shouting into the void. You’ve got the music. The passion. The fire. But how do you get people to actually listen?

Here’s a no-nonsense guide to growing a real fanbase — from scratch.

1. Start with people, not numbers

Forget streams and stats at first. Think relationships. Your early fanbase often starts with friends, classmates, local audiences, and people you meet at open mics or jam sessions. Talk to them. Share your journey. Invite them in — before you ask for their attention.

One real fan is worth more than a thousand empty plays.

2. Be consistent — even when no one is clapping

Posting music and updates with little reaction can be discouraging. But this is where trust is built. Your consistency shows you’re serious — and fans follow movement, not just sound.

3. Be where your audience is

Rap? Find the hip-hop communities online and offline. Jazz? Join local groups, go to niche events. You don’t need to be everywhere. Just be present and engaged where it matters most.

4. Share meaning, not just music

People connect with stories, not just songs. Share what your lyrics are about. Your struggles. Your process. Your reality. The more human you are, the more memorable your music becomes.

5. Create moments — not just content

Announcing a new single is fine. But what about a livestream from your kitchen? Or a “behind the song” story from rehearsal? Fans remember moments, not algorithms.

6. Build a network, not just a following

Other musicians, bookers, sound engineers — they’re not competition. They’re potential allies. Share their work. Collaborate. Show up. Help others. Community builds credibility.

7. Give something away

A free download. A shoutout. A handwritten thank you. Small things that mean something. Giving first often brings long-term loyalty.

And finally: Be patient

Rome wasn’t streamed in a day. Your fanbase grows one person at a time. And those who stay? They’re the ones who felt something real.

Music is connection. And connection takes time.

Beatnickel helps musicians connect, collaborate, and grow — whether you have 1 fan or 10,000. We believe in networks over hype, and community over fame.