How to Get More Gigs as a Solo Artist or Band

More live gigs do not appear by chance. They come when strategy, visibility and consistency work together. Here are practical steps both solo artists and bands can use to secure more shows and grow their live presence.

Know Your Artistic Identity

Before reaching out to any venue or promoter, you need to be clear about who you are as an artist. A defined musical direction makes it easier to communicate your style and understand where you fit into the live scene. When you know your audience and sound, you can target venues and events that truly match your expression.

Build a Strong Online Presence

Promoters expect you to be easy to research online. A clean profile with professional photos, strong videos and a clear description of your music creates trust. Stay active on social media and show what you can do live. The more polished your online identity is, the easier it is for bookers to imagine you on their stage.

Create a Professional Electronic Press Kit

An EPK is your digital business card. It should include high quality images, a solid bio, links to your music, videos, tech specs and contact information. A complete press kit signals professionalism and makes it easy for promoters to present you internally when discussing potential bookings.

Use Live Video to Showcase Your Talent

Live video is one of your most powerful tools. It shows exactly what you sound like on stage and removes doubt for bookers. It does not have to be a big production. A well recorded session, rehearsal or concert clip is often enough as long as the vibe and sound are good.

Build Relationships in the Live Scene

Connections matter. Attend concerts, visit local venues, join jam sessions and talk to people working behind the scenes. When promoters know you as a person, not just a name in an inbox, the chances of getting booked increase significantly. Many gigs happen through recommendations and community ties.

Be Proactive in Reaching Out

Waiting to be discovered rarely works. Make a list of venues, cafés, clubs and cultural houses that match your style. Send short, personal and precise messages explaining who you are and why you fit their venue. Customised outreach dramatically increases your chances of getting a positive response.

Adapt Your Set to the Venue

Understanding the mood and expectations of a venue helps you tailor your performance. Some places want intimate acoustic sets while others expect high energy. Flexibility in your repertoire makes you far more bookable and increases your chances of being invited back.

Deliver Every Gig with Professionalism

A strong performance is the best marketing you have. When you show up prepared, create a great atmosphere and act professionally, you lay the foundation for repeat bookings. Audiences also notice. A memorable concert makes people talk, recommend and share your name.

Follow Up After Every Show

A friendly follow up message after the gig shows respect and professionalism. Thank the promoter, ask for feedback and let them know you’d love to return. This small gesture makes a big difference and helps you stay top of mind for future opportunities.

Conclusion

Getting more gigs requires visibility, preparation and strong relationships. When you define your identity, present yourself professionally and actively reach out to the right venues, you dramatically increase your chances of filling your calendar with concerts. These strategies work for both solo artists and bands looking to grow their live presence.