The Perfect Pitch: How to Contact Venues and Festivals

Want your band to play more shows? Then it all starts with the right pitch. Many artists lose opportunities because their emails are too long, unstructured, or missing key elements. Here’s how to create a short, visual, and professional presentation that grabs the attention of bookers and festival organizers.

Make your pitch easy to read

‍Bookers receive hundreds of messages every week. If your email takes too long to read, it will likely be skipped. Start with a short introduction mentioning your band name, genre, and location. Then quickly explain who you are and why your music fits their stage or festival lineup.

Visuals make you stand out

‍A picture says more than words – and a video says even more. Include a professional band photo and a short live video link. It doesn’t need to be high-budget, but it should clearly showcase your sound and energy. This is where bookers get their first impression of your performance style.

Use an EPK (Electronic Press Kit)

‍An EPK gathers everything a booker needs: high-resolution photos, your bio, links to music and social media, and contact info. A good EPK shows professionalism and makes it easy for venues to promote you internally.

Keep your email personal and precise

‍Avoid generic mass emails. Write directly to a specific person and show that you’ve done your research. Mention similar acts they’ve booked or events that match your style. This demonstrates that you understand their audience and see your band as a natural fit.

Booking-ready EPK+ profile

‍At Beatnickel, we’re working on a feature that brings it all together. Our upcoming Booking-ready EPK+ profile will let musicians present themselves professionally with a bio, photos, music links, and videos – all in one place. It’s a direct bridge between artists and bookers, making pitching easier than ever.

A great pitch doesn’t need to be long – it needs to be clear and professional. When you present your band visually and concisely, and when everything a booker needs is just one click away, you dramatically increase your chances of getting booked. Beatnickel is here to make that process even smoother, helping you send the perfect pitch in no time.